Download e-book for iPad: 50 Ways to Make Google Love Your Website by Liam McGee; Steve Johnston;

By Liam McGee; Steve Johnston;

Google is now a dominant strength on the web, guiding thousands of searches and on-line purchases each day. knowing the way it works and the way to utilize it's consequently necessary to a person construction or working an internet site, no matter if for enterprise or as a pastime. This easy-to-follow advisor explains not just how Google really sifts the billions of pages of knowledge its index includes, yet indicates you ways you could increase the functionality of your personal web site in Google's seek effects, giving particular and specific directions in regards to the type of precedence concerns you must tackle. 50 how you can Make Google Love Your site will train you the way to:- Use Google that can assist you know how humans look for this kind of stuff you are providing- Create an internet site that your shoppers will quick locate in Google- Make your site impossible to resist to hyperlinks from different websites- aid Google comprehend what your website is ready- imagine like Google and win extra site visitors

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Extra info for 50 Ways to Make Google Love Your Website

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2 HOW DOES GOOGLE WORK? Google has a huge and sophisticated piece of technical wizardry running its web search and if you are hoping for a mathematical deconstruction of the algorithm at the heart of it, you are going to be disappointed by this chapter. Our intended audience for this book is not one that is likely to be able to make a whole lot of sense of the beautiful equation at the heart of Google’s PageRank19: πT = πT (α S+(1–α) E) Because, let’s face it, there are few who can. We are reliably informed20 that its beauty almost qualifies it for a place in the museum of great equations, should such a thing exist.

If mathematics is not your strong point, you needn’t worry, because getting Google to love your website does not require an understanding of mathematical equations, let alone the professorial ability that is required to truly appreciate what is going on in that one. This chapter will instead attempt to translate the sophistication at the heart of Google’s search engine into simple concepts that will help you understand the principles at work and how they must affect the way you build your website if you want more of its love.

The consequence is that Google has to invest more and more in technology and processes to reduce the risk of showing the sites of such unscrupulous operators. These processes are constantly being refined but remain based on Google’s core methodology for assessing the information it finds on the web and its potential usefulness to users. Google is constantly on the lookout for sites that attempt to cheat their way into its results, while allowing legitimate sites with a good reputation to feature.

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50 Ways to Make Google Love Your Website by Liam McGee; Steve Johnston;

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