Download e-book for kindle: 11 Steps to Create a Successful Web Site by microsoft office

By microsoft office

Книга eleven Steps to Create a winning site eleven Steps to Create a profitable website Книги internet дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft workplace reside Small company and Startup kingdom are dedicated to assisting marketers commence and nurture their companies via supplying suggestions that may be placed into motion instantly.

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Be sure to include it in your research. The Web isn’t just crawling with search spiders, but also with scam artists. C. 20580 Copyright © 2007 StartupNation, LLC 43 SEO Maintenance The Web never stops buzzing with change, so search engine optimization has to be continually tended to keep up. Simply put, it can always be done better. com Association of Search Engine Professionals Copyright © 2007 StartupNation, LLC 44 Bonus Tip SEO vs. pay-per-click advertising The screenshot below has highlighted the paid search results for “BMW” while the links that appear below are the organic or natural results resulting from SEO.

Avoid “spamalot” syndrome Search engines will drop your site if they think you’re “spamming” – and using any of these things: • • • • • • • Meta refresh tags Invisible text Irrelevant keywords in the title and meta tags Excessive repetition of keywords Identical or nearly identical pages Submitting to an inappropriate directory category A dizzying slew of links that are of low value Who and What to Avoid Google’s Webmaster Help Center is a rich source of information not only for optimizing your new business Web site, but to learn the SEO practices and providers to avoid.

On PCs running the Windows or Vista operating system (or OS), you’ll find Notepad or WordPad built into all but the oldest versions; on Macs, it’s SimpleText. There’s a big advantage, however, to getting an inexpensive program like the CoffeeCup HTML Editor, because it lets you easily switch between a text screen and a visual editor so you can see how your HTML looks on a Web page. Hope we’ve taken the mystery out of this universal code. It’s a language anybody can learn, there’s no secret handshake to join the worldwide society that uses it, and “speaking” even a little will give you more power over your new business Web site.

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11 Steps to Create a Successful Web Site by microsoft office


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